market analysis


CIMMYT market development specialist works to strengthen the seed and fertilizer market systems and value chains in Nepal.


Consumers near Mexico City perceived blue maize tortillas to taste better. They were willing to pay up to a third more to buy them for special family events or to consume them in restaurants.


Study gives insight into Mexican consumers’ preferences and demand for blue maize tortillas.

Agricultural Innovation Scientist

Foresight and Ex-Ante Research Leader

Senior Economist