market analysis

Health and nutrition
Videos

Consumers near Mexico City perceived blue maize tortillas to taste better. They were willing to pay up to a third more to buy them for special family events or to consume them in restaurants.

Health and nutrition
Features

Study gives insight into Mexican consumers’ preferences and demand for blue maize tortillas.

Agricultural Innovation Scientist

Foresight and Ex-Ante Research Leader

Senior Economist

Socioeconomics Program Director