consumers
Health and nutrition
Health and nutrition
One-minute science: Trent Blare and blue maize products
Consumers near Mexico City perceived blue maize tortillas to taste better. They were willing to pay up to a third more to buy them for special family events or to consume them in restaurants.
Health and nutrition
Blue maize is all the rage, but are consumers willing to pay?
Study gives insight into Mexican consumers’ preferences and demand for blue maize tortillas.