Researchers in Kenya and Uganda are incorporating sensory preferences like taste, smell or texture into maize breeding.
What they are, why they are important for your health, and how to identify them.
Consumers near Mexico City perceived blue maize tortillas to taste better. They were willing to pay up to a third more to buy them for special family events or to consume them in restaurants.
Study gives insight into Mexican consumers’ preferences and demand for blue maize tortillas.