Mexico’s Agency for Commercialization Services and Agricultural Market Development (ASERCA)

Videos

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Consumers near Mexico City perceived blue maize tortillas to taste better. They were willing to pay up to a third more to buy them for special family events or to consume them in restaurants.

In the media

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Source: Food Navigator LATAM (5 Dec 2019)

CIMMYT study in Mexico shows consumers are willing to pay higher prices for blue maize tortillas.

Features

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Study gives insight into Mexican consumers’ preferences and demand for blue maize tortillas.