market segmentation
Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT
Source: CGIAR ()
CIMMYT and ICARDA, with the CGIAR Initiative, have aligned spring wheat market segmentation to optimize breeding and meet market needs.
Market segmentation and Target Product Profiles (TPPs): developing and delivering impactful products for farming communities
CIMMYT is actively engaging a wide spectrum of stakeholders to define and harmonize target product profiles across Africa, with farmers at the heart.