How maize seed companies use market intelligence

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In a pioneering effort led by CIMMYT, the “Hybrid Maize Seed Marketing in Kenya” workshop has become a catalyst for innovation within Kenya’s maize seed industry. This landmark event brought together representatives from seed companies, agro-dealers, and other key stakeholders, fostering collaborations that have since ignited transformative changes. From revitalizing marketing strategies to introducing early maturity maize varieties, the workshop’s outcomes are shaping a more responsive and sustainable seed market. CIMMYT’s role in facilitating these industry advancements underscores its commitment to agricultural development and farmer support, setting the stage for continued progress in Kenya’s maize sector.

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